Usually positioned at the top or bottom of the screen, banner ads are either static or animated commercials that are constantly visible to users within the app interface. Full-screen adverts known as interstitials show up when an app's flow naturally breaks or transitions,rolling slots like when a game progresses between stages or a utility app navigates. Interactive advertising units known as "rewarded videos" provide users with incentives to watch the advertisement, such as in-game money or access to premium content. In exchange for increased engagement and potential ad revenue for developers, this model offers value to users. Native advertising offers a non-disruptive advertising experience that complements the user interface & experience of the app by being seamlessly integrated into the content & design of the app.

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