Adding interesting & new content to the game on a regular basis that players can buy is another way to boost in-app purchases. The addition of new features to the game that encourage player purchases can include new play slots gamescharacters, levels, items, & customization options. Offering players exclusive and time-limited items can incite a sense of urgency and FOMO (fear of missing out), encouraging them to buy the items before they sell out. Also, providing players with clear & transparent information about in-app purchases—such as what they will receive & the advantages of making the purchase—can help allay any doubts or hesitations they may have.

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