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PREVIOUS:Daily challenges can also instill a sense of urgency and FOMO (fear of missing out) in players, encouraging them to log in daily to avoid losing out on important rewards. A successful strategy for growing a mobile game's audience and increasing revenue potential is to use cross-promotion and partnerships. By leveraging the current player base to drive downloads and engagement for both games, cross-promotion entails promoting one game within another from the same developer or publisher. This can be a useful strategy for introducing players to new games in the developer's library & inspiring them to check out more of the offerings, which could increase in-app purchases or the number of times ads are viewed across several games. Cross-promotion and revenue-generating opportunities can also be generated through collaborations with influencers or other brands.NEXT:This information can be used to pinpoint areas that require improvement, like better ad placement or more tailored in-app purchases depending on player preferences. When comparing various iterations of in-app purchases, ad placements, or pricing models to see which works best with players, A/B testing is a useful technique for optimizing monetization strategies. Developers may decide how best to optimize their monetization strategy for maximum efficacy by experimenting with various tactics and assessing how they affect important metrics like conversion rates or average revenue per user (ARPU). Also, developers can stay ahead of the curve & modify their monetization strategies in response to changing player preferences and market dynamics by continuously monitoring industry trends and best practices.

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