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PREVIOUS:Choosing the best monetization strategy ultimately comes down to having a thorough understanding of the target market, the competitive environment, & market trends in order to make decisions that are in line with the long-term objectives and value proposition of the app. App developers can make a lot of money by using in-app purchases and subscriptions as a means of monetization. These methods offer a scalable revenue stream and chances for continuous user interaction.NEXT:Insights into how users interact with the app's content and features can also be gained from engagement KPIs like session duration, screen views per session, or feature adoption rates. User loyalty and sustained app usage are revealed by retention KPIs like churn rate, retention cohorts, and repeat usage metrics. App developers can find ways to improve user retention with tailored tactics like personalized content recommendations or loyalty programs by monitoring these KPIs over time. Metrics related to monetization, like average revenue per user (ARPU) & conversion rates for in-app purchases or subscriptions, offer valuable information about how well monetization strategies work to generate revenue from users. App developers can optimize their app's performance in terms of user acquisition, engagement, retention, and monetization, ultimately leading to continuous improvement in their overall business objectives, by monitoring these KPIs over time and analyzing performance trends across different user segments or marketing channels.

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