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PREVIOUS：Also, developers ought to consistently assess user feedback & engagement metrics in order to maximize the ratio of free to paid content. Through the strategic use of freemium and premium versions, app developers can optimize revenue potential while accommodating a range of user preferences. A key component of app marketing is app store optimization (ASO), which aims to increase an app's discoverability & visibility in the app store.NEXT：Interstitial ads are full-screen advertisements that break naturally in the flow of the app, whereas banner ads are small ads that appear at the top or bottom of the app interface. The user experience is improved by native advertising since they blend in with the app's appearance and feel. In exchange for viewing a video ad, users who watch rewarded video ads can receive in-app rewards like virtual currency or premium content. Ads should not interfere with the user experience, so developers should take this into account when implementing models for advertising.

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