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PREVIOUS：Developers can maximize their game apps' revenue potential and create individualized experiences that connect with their audience by utilizing data-driven decision-making in their operations. In order to guide their monetization strategies & content development, developers can monitor key performance indicators (KPIs) like retention rates, conversion rates, average revenue per user (ARPU), lifetime value (LTV), and more through comprehensive analytics tools and platforms. With A/B testing, developers can test various features, pricing structures, in-game events, or promotional offers to see how they affect user engagement and revenue generation. This is an efficient use of data and analytics.NEXT：They enable them to collaborate with brands, advertisers, and ad networks to monetarily support their apps using a range of ad formats and placements. The various forms of in-game advertising allow developers to easily incorporate advertisements into their games while optimizing their potential revenue streams. These forms include display ads, interstitial ads, rewarded videos, native ads, and more.

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