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PREVIOUS：Ads can be more likely to be interacted with by players if they are placed strategically during gameplay transitions or breaks, like between levels or loading screens. In order to find the ad formats that maximize revenue without degrading the overall player experience, developers can also test out various ad formats, including interstitial ads, banner ads, and video ads. Events & challenges within the game are effective ways to boost player retention & engagement while also encouraging in-app purchases and ad revenue. Developers can keep the game interesting and engaging for players, enticing them to keep playing and spending money in the game, by consistently adding new challenges and events.NEXT：Offering special prizes and rewards, like rare items, in-game cash, or special characters, to participants in these events is a useful tactic for encouraging players to actively participate in the events. Moreover, developers can encourage in-app purchases and ad engagement by using in-game events & challenges. Higher conversion rates for in-app purchases, for instance, can be achieved by providing temporary discounts or extra incentives for purchases made during an event. Further generating income for developers and offering players exclusive & captivating content can be achieved by integrating sponsored challenges or events in association with advertising partners.

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