Paying apps, in-app purchases, subscriptions, & advertising are just a few of the monetization strategies out there. The target market and value proposition of the app shouldrummymars be taken into account when selecting a strategy, as each model has pros & cons. Paid apps demand a one-time payment from users in order for them to download, giving developers instant money. But, this business strategy might restrict the app's user base because some consumers might be reluctant to pay in full without first downloading the app.

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