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In addition to the app's intended user base, developers also need to take market trends and the app's purpose into account. For example, a productivity tool might do better with a subscription model, but a gaming casino and slotsapp might benefit more from in-app purchases and advertisements. Making educated judgments regarding monetization requires an understanding of the distinct features of the app and its target user base. In order to spot chances for uniqueness and innovation, developers should also keep up with market trends & rival tactics. Also, the app's overall business objectives should be in line with the monetization strategy chosen.

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