When it comes to making purchases, a lot of consumers have started to be more proactive. Customers are now more likely to act fast when they find a desired item in stock rather than waiting for sales or taking their time browsing. luck teen pattiThe fear of missing out (FOMO), which has been made worse by social media and internet marketing tactics that emphasize scarcity as a selling point, is the cause of this shift towards urgency. Also, in response to limited availability, customers are increasingly using alternative shopping methods. As consumers look for guaranteed access to products that might otherwise be hard to find, subscription services and membership programs have grown in popularity.

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