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PREVIOUS：App developers can look for ways to make extra money outside of the app store ecosystem in addition to varying revenue streams within the app itself. This could entail charging for goods bearing the app's name or content, providing in-app events or workshops, or licensing the technology or content for use in other apps or platforms. It could also entail offering premium services or experiences outside of the app.NEXT：App developers must evaluate and refine app performance metrics in order to assess their apps' current state and pinpoint areas in need of development. Key performance metrics such as user acquisition, retention, engagement, monetization, and virality provide valuable insights into how users are interacting with the app & where opportunities for optimization exist. Through consistent monitoring of these metrics and data-driven decision-making, app developers can optimize their apps' performance and increase their growth and revenue potential. App developers can assess the efficacy of their marketing campaigns to acquire new users by utilizing user acquisition metrics like conversion rates and charge per install (CPI). Churn rate and cohort analysis are examples of retention metrics that provide information about how well an app is keeping users over time.

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